Georgia Credit Unions, Kansas Ink Sports Partnerships

Left to right: C. Lin Hodges, Associate CU President and CEO, Georgia Bulldogs tight end Brock Bowers, and Tom Maiellaro, Associate CU Vice President of Marketing. Photo: Associated UC

Georgia and Kansas credit unions announced new or expanded sports-related partnerships this week – one with a star University of Georgia football player and another with the Major League Soccer team in Kansas City. , Missouri.

The $2 billion Associated Credit Union in Norcross, Georgia, has formed a name, image and likeness partnership with Georgia Bulldogs football tight end Brock Bowers. Following the agreement, Bowers will promote the credit union through marketing and public relations activities, including digital and print media, and participate in select fundraising events over the next two months. years, according to an Associated announcement.

“We are thrilled and honored to partner with Brock – a disciplined and impressive young man on and off the court who shares our values,” said Associate Chairman/CEO C. Lin Hodges. “We look forward to working with Brock and supporting those we serve.”

Bowers’ accomplishments include finishing last season as the Georgia Bulldogs’ leading receiver, with 56 catches for 882 yards and 13 touchdowns, breaking multiple single-season records. He has also received a number of awards including All-America First Team, All-America Second Team, True Freshman All-America, Shaun Alexander Freshman of the Year, Football Writers Association Freshman of the Year, Coaches’ SEC Freshman of the Year and AP SEC Newcomer of the Year, according to the announcement.

Last July, the NCAA adopted a new interim policy that allows student athletes to earn money through their name, image and likeness, and several credit unions have taken advantage of this opportunity, including the Addition Financial $2.5 billion Credit Union in Lake Mary, Florida. , and the $1.1 billion Neighbors Federal Credit Union in Baton Rouge, Louisiana.

Dan Everett, president of sports marketing agency Everett Sports Marketing, which represents Bowers, said, “This partnership will help enrich the very communities that have supported Brock. He is thrilled with what they will accomplish together.

Meanwhile, the $895 million Mazuma Credit Union in Overland Park, Kansas, announced an expanded partnership with Sporting Kansas City, a soccer club that competes as a member of the Western Conference in Major League Soccer. League Soccer. Mazuma is now the “official mortgage partner” of Sporting Kansas City. The expanded partnership will last through the 2025 Major League Soccer season and will result in a stronger in-stadium presence for the credit union and more opportunities for it to interact with fans, according to Mazuma.

Mazuma Plaza at Children's Mercy Park. Mazuma Plaza at Children’s Mercy Park. Photo: Mazuma CU

Mazuma previously signed a naming rights agreement at the Kansas City Children’s Mercy Park Stadium, home of Sporting Kansas City, establishing Mazuma Plaza – the stadium’s largest landmark and main entry point for guests – as well as the Mazuma Mezzanine, a private space in the stadium offering all-inclusive catering services for groups of up to 60 people. As part of the expanded partnership, Mazuma will increase its presence at the Mezzanine during football games, offering free drinks to Mazuma members and free gifts to passing youth, the credit union said.

Mazuma’s relationship with Sporting Kansas City also includes serving as the presenting partner of Argyle Ice, a fundraising raffle for the football club’s fans.

“We are truly excited about this partnership and the opportunity to share our great mortgage offers with more members of the Kansas City community,” said Deonne Christensen, president and CEO of Mazuma. “As the team’s official mortgage partner, fans will see an even greater Mazuma Credit Union presence across all Sporting touchpoints.”

Sporting Kansas City President and CEO Jake Reid said, “The partnership between Sporting and Mazuma Credit Union is a winning combination of two local organizations dedicated to the Kansas City community. Mazuma offers best-in-class mortgages exclusively for Kansas Citians, so we’re proud to partner with their organization to highlight these deals for our local fanbase.

Leslie M. Gill