Credit unions lead customer experience rankings for setting records eight years in a row

Colin Irwin, CEO of Mitchelstown Credit Union. (Photo: John Kelly)

Credit Unions topped the rankings for best customer experience in Ireland at the official CXi awards. This is a record eight consecutive year that credit unions have topped the CXi survey.

Speaking of the achievement, Colin Irwin, CEO of Mitchelstown Credit Union, said: “Once again we see Irish credit unions leading the poll for best customer experience in this year’s CXi report. This is huge recognition of the excellent customer experience we provide our members daily through face-to-face engagement in our offices and through our online and digital offerings.

“In a year that has seen Ulster Bank and KBC withdraw from the Irish market, along with other financial providers closing branches, more and more consumers are realizing the importance of excellent customer service. a financial provider with a social purpose. We put the needs of our members at the heart of everything we do and we will always be there for them. It is no coincidence that we have seen a significant increase in the number of consumers who have transferred their loans to our credit union since the beginning of the year.

“The results of the CXi report speak for themselves and are a testament to the dedication and hard work of the volunteer staff and trustees of Mitchelstown Credit Union and all credit unions in Ireland.”

The Customer Experience Insight (CXi) report is published annually by the CX company based on a survey conducted on its behalf by Amárach Research. Over 28,000 experiences were assessed using the CX Framework, including value, channel usage, importance of employees to customer experience, and Net Promoter Score (NPS) which measures loyalty customers to a business.

Speaking at the launch of the CXi report, Michael Killeen, Chairman of the CX Company, said: “Irish credit unions have topped the CXi rankings for eight consecutive years, which is unprecedented in the world. Credit unions are fully committed to brilliant and consistent CX excellence. They treat their members like a member of their own family and, in response to members’ changing needs, continue to develop new products.

Leslie M. Gill